The blogging and beauty world has been a buzz about a brand new beauty brand hitting our shores. 3INA (pronounced mina) is an innovative brand that aims to bring us brand new concepts within a short period of time. I was ecstatic to receive one of the gorgeous cream eyeshadows by 3INA to try out, to be honest I was very skeptical about the shade at first as it seemed VERY yellow.

with-elizabeth-h009-20160911About 3INA

Play and make with their professionally formulated on-trend colors and textures as the tools to create and re-imagine who you want to be today. Their innovative products are created to the highest professional standards and manufactured in Europe.

About 3INA Cream Eyeshadow

Wowing us with 18 shades of the boldest of long wearing shimmer at your fingertips. Glide it on for intense, magnetic color that lasts all day all day. This cream eyeshadow is waterproof,  paraben free and not tested on animals. Everything I want in a makeup product.

These are some of my favourite shades.

All the 3INA eyeshadow shades can be found here: 3MINA cream eyeshadow collection

The Packaging

3INA Cream eyeshadows come in lovely little boxes that reflect the shade inside. Each eyeshadow is in a lovely glass jar with black lid, giving it a feel of luxury.

The Eyeshadow

The shade is extremely bright and highly pigmented and dries in a flash, I found you have to blend it out really fast if you prefer the shade to be less bright. I didn’t experience any creasing and it looked fresh all day long. I could easily remove the shadow with some Michellar water at the end of the day. Even tho I was skeptical about the bright yellow it blended out well into a golden shimmer as you can see below.

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Not blended, Lightly blended, Fully Blended

These cream eyeshadows retail for R159.95, 3INA is not available for purchase online yet but can be found at their concept store – 3INA Eastgate shopping centre, Shop U42, 43 Bradford Road, Bedfordview, Johannesburg.

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